Design Roots Week – Purism.
The past two weeks were dedicated to group work that involved researching and making a model of a design movement, in which we were randomly selected which was allocated to us. We (Me, Dan Alvarez, Vlad Cernega and Joe Cunningham) happened to get Purism, which is quite possibly the worst design movement we could have been given. Purism (1918-1925) was not a big design movement, led by two people; Amedee Ozenfant and Charles Edouard Jeanneret (Le Corbusier). The best way I can describe the movement is that it was a refined version of the Cubism movement. Here is our model/display.
Better angle to show the model
Our model comprised of loads of shaped wires underneath a sheet of cloth. Those wires showed the defining shape of the car we were going for, the Auto Union Type C Streamliner. This is the car.
Auto Union Type C Streamliner
We chose this car because the shape was extremely minimalistic and streamlined, something we felt was pure about the car. And the fact that it would make the model making easier.. We draped and stretched black cloth over the wires to show the shape of the car, and included a red centre line to, again, show the shape of the car. We decided to cut holes into the cloth so you could actually see the process behind how we defined the shape. When we asked what car it was to fellow class mates, the majority said Bat Mobile. I can see where they’re coming from, but they were wrong. We had to answer a load of questions on the movement, and that is on the poster you see on the pillar above the model. We included a Vodka bottle on the poster as a nice design feature, because we all know Vodka is extremely pure. Overall, I think our exhebit, model, showcase, whatever you want to call it went well. Now, lets see how the others did.
Pop Years (UK and US)
Interwar America – Depression and Optimism
National Identity in Design 1
National Identity in Design 2
War Time Innovation(?)
Birth of Auto Styling Studio: General Motors – Harley Earl
Arts and Crafts
Designing is for people – Dreyfuss (?)
So, thats everyones projects. It was a lot of fun working in groups and seeing peoples work. I think, if we had been given a nicer movement, we could have produced a better model, but for what Purism is, I think we did quite well. Now, we break up for Christmas! I may or may not update this blog for the next 3 or so weeks, but I will do my best to. Happy Christmas everyone, and Happy New Year!