(1967 – Present)
Yves Béhar is a designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. He’s also Chief Creative Officer of the wearable technology company Jawbone. Yves Béhar is one of my favourite product designers. As I used to study Product Design at GCSE and A-Level, I respect the field a lot, but I ended up moving to Automotive Design where I am a lot happier. The thing that makes Yves Béhar stand out is his intentions with the Fuse Project.
‘The studio takes a long-term, strategic approach to developing and enhancing brands…we create brand-building innovations by developing conceptual narratives and messages that are communicated through a product’s experience.’
One of my favourite projects Yves Béhar’s Fuseproject undertook was a collaboration project with Puma to create the ‘Clever Little Bag’, which would replace their shoe boxes with bags to help sustainability. It was an extremely simple idea, but took months of planning, and the end result was awesome.
Béhar’s design work emphasizes the integration of commercial products with sustainability and social good. In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year. His clients have included Herman Miller, PUMA, MINI, See Better to Learn Better, General Electric, Swarovski, Samsung, Jimmyjane, and Prada.